Hashtags are used for categorizing content on social media. Hashtags are the most popular tools for grouping your contents. Using Hashtags enables you to make your content discoverable. You can also use Hashtags to find contents relevant to yours.You can also use Hashtags to connect with other users based on a common interest. In this article, I will talk about Do’s and Don’ts of using hashtags.
How to use Hashtags : Do’s
Try to be more specific
Try to share a specific hashtag which relates to your interest. If you use more specific hashtags, you can engage more audience. This will result in finding more customers.
For different social medias , use different hashtags
Using hashtag depends on the social media you are working with. For instance, a hashtag which is suitable in Twitter may not be suitable for Instagram. Before you want to use a hashtag, search in a proper way.
Use relevant and branded hashtags
Brand hashtags ought to show your brand. They are also very useful for creating contents which is suitable for campaigns and contests. As a result, many users take part. With the help of brand hashtags, You can also organize all the posts tagged with it. You can use this feature for raising awareness for campaigns.
Don’ts of using hashtags:
Don’t go for long or smart hashtags
If you want to create a branded hashtag, keep it short. The users do not want to type long words. Also, try to use easier hashtags. Hashtags are used for making search easier not more difficult.
Do not hashtag everything
Hashtags are used to influence a great number of people. With the help of hashtags, you will be able to show your contents to a large number of people. Not everything you create, fits into a category. So do not hashtag everything. If your post does not add anything to the conversation, simply do not use it.
Don’t use more hashtags than your text
More hashtags usually means more likes. Therefor, social media users often overuse them. For instance, in Instagram , do not use 30 hashtags for one post. You may gain more followers, but they are not the right ones.
How to follow Instagram hashtags?
Now you can follow Instagram hashtags to see all the posts on a special post. Before updating Instagram, this was not possible. You could only search for a special hashtag. There are some simple steps that you can follow.